I created a publication plan for my magazine which i will use as a guideline for when i create my magazine.
This is my publication plan:
Title: neon
Positioning statement: Everything you need to know in one jam-packed magazine
Frequency of Publication: Monthly
Price: £3.00
Distribution: Newsagents, supermarkets, music stores, clubs and subscription.
Rationale: The approach of my magazine is to attract all dance fans who enjoy going to clubs. The magazine will include everything fans need to know from different competitor magazines.
Style: The register of my magazine will be informal and chatty however it will be clear that the subject, dance, is serious.
Regular Content: Event listings, interviews, DJ columns, DJ polls, dance charts, pictures, and news.
Feature Content: 'Get Down and Dirty' – an interview with a drum and bass band, Pendulum. 'Drink Dangers' – a police investigation into alcohol and drug induced violence. 'Club Culture' – investigations into numerous clubs to see which is the best.
House Style: Bauhaus 93
Coverlines: Berlin Sans FB Demi
Headlines: Arial Rounded MT Bold, Bold
Standfirst: 14pt Arial Narrow
Captions: 8pt Arial Unicode MS
Feature's first paragraph: CORBEL, Capitals
News first paragraph:
Body text: 11pt Corbel
Colour Scheme: Blue/green
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